Coca-Cola India’s own brand, Thums Up, which is also the official beverage partner of the ICC, has started an exciting new ad campaign called “Toofan Uthao, World Cup Jao”. The campaign features Harsha Bhogle and is all about the upcoming ICC ODI Men’s Cricket World Cup 2023, happening right here in India. Ogilvy came up with the concept for the promotional video.
Thums Up’s creative campaign aims to address the dilemma faced by every cricket fan regarding which team will win the ICC Cricket World Cup this year. With the anticipation for the upcoming mega event in India reaching new levels of excitement, the campaign seeks to capture this intense feeling among fans.
The advertisement also highlights India’s immense passion for cricket and how it brings people together, making them feel stronger and happier during the ICC World Cup. Thums Up’s special split can design shows the dilemma of the World Cup winner, adding an extra layer of excitement to the campaign.
Tish Condeno, who holds the position of Senior Category Director for Sparkling Flavors at Coca-Cola India and South-West Asia, stated that
“Amidst the excitement building up for the World Cup this year, the first phase of our integrated campaign ‘Toofan Uthao, World Cup Jao’ embraces India’s love for cricket and empowers fans to voice their support for their favorite cricket team. Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC World Cup”.
Sharing his thoughts on his partnership with Thums Up, Harsha Bhogle expressed
“I am absolutely thrilled to be a part of this captivating campaign for the ICC World Cup 2023, Thums Up’s ‘Toofan Uthao, World Cup Jao’. It’s always an exhilarating experience to witness the passion of Indian cricket fans, and the campaign promises to elevate the excitement to greater heights”.
In her statement, Ritu Sharda, Chief Creative Officer at Ogilvy India (North), remarked
“This world cup, India will win or will India win, this is the debate that is stirring up a toofan in every Indian’s mind. As we stand by our team and believe they will win, we can’t help but wonder about the form and caliber of the other heavy weights that will make this world cup a nail-biter. In a very Thums Up way, this is the debate we’ve captured for our big ICC Men’s Cricket World Cup 2023 campaign.“
“As the official beverage partners, we’ve launched an all-platform campaign that starts with the debate right here on our cans and gets more toofani as the World Cup comes closer. This is part one, stay tuned for more toofan“.